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Lisa Su rejects the ‘AI bubble’ narrative, betting on surging AI demand, a $1T market by 2030, and bold investment in AMD-powered infrastructure.

Lisa Su’s Big AI Bet: WSJ’s Profile on AMD’s CEO

A recent Wall Street Journal profile of AMD CEO Lisa Su looks at how she has pushed the company from a challenger in CPUs into the center of the global AI race, positioning AMD directly against Nvidia’s dominance.

In 2022, Su told AMD’s board that the company would be reoriented around artificial intelligence. She argued that AI would reshape the business in a way AMD could not afford to ignore, and that the roadmap needed to focus on data-center products and dedicated AI accelerators. That dec

A recent Wall Street Journal profile of AMD CEO Lisa Su looks at how she has pushed the company from a challenger in CPUs into the center of the global AI race, positioning AMD directly against Nvidia’s dominance.

In 2022, Su told AMD’s board that the company would be reoriented around artificial intelligence. She argued that AI would reshape the business in a way AMD could not afford to ignore, and that the roadmap needed to focus on data-center products and dedicated AI accelerators. That decision has guided the company’s strategy ever since.


From Underdog to Serious AI Contender

Under Su’s leadership, AMD has already shown it can compete with the biggest players. The company has moved from a marginal position to a major force in data-center CPUs, gaining meaningful share by moving faster and executing better than Intel.

Now she is bringing that same approach to AI GPUs. Nvidia still leads the category, but AMD is working to establish itself as the clear alternative: a second major supplier that can match performance while giving cloud providers and enterprises more choice in how they design and scale their AI infrastructure.

A key part of that effort is the upcoming Instinct MI450 accelerator, which is designed to handle both training large models and running them in production. High-profile agreements with OpenAI and Oracle, each involving very large MI450 deployments, signal that AMD has earned the confidence of some of the most important AI buyers and has a visible path to growing its AI market share.


Long-Term AI Demand, Not a Bubble

One of the strongest themes in the WSJ piece is Su’s confidence in AI demand over the long term.

She characterizes the need for computing power as effectively open-ended and sees AI as a structural shift rather than a temporary hype cycle. In her view, the greater risk for chip makers and cloud providers is holding back and investing too cautiously, rather than building out too aggressively.

At AMD’s recent investor day, Su laid out an ambitious outlook for the years ahead:

 * She projects the combined market for AI and data-center computing could reach 1 trillion dollars per year by 2030.
 * She expects AMD’s data-center revenue to grow at a very rapid pace.
 * She believes AMD can move from a small single-digit share of AI accelerators today to double-digit share within three to five years.

Her message is straightforward: AI infrastructure is not a fixed pie. As demand grows, there is room for more than one large GPU supplier.


TensorWave and Darrick Horton’s Perspective

The article also points to the broader ecosystem forming around AMD’s AI hardware. One of the examples is TensorWave, an AMD-backed AI cloud platform in Las Vegas that standardizes on AMD Instinct™ GPUs across its clusters.

TensorWave founder and CEO Darrick Horton highlights that AMD’s hardware and software stack give customers a real alternative to a single-vendor world. For teams building AI at scale, that means more flexibility in cost structure, architecture, and deployment patterns. Horton’s bet is that an all-AMD approach, combined with open tooling and maturing software, will help customers move faster and get more value out of their GPU investments.


A CEO Betting Hard on the Next Decade of AI

The WSJ profile ends by zooming out to Su’s influence across the wider semiconductor industry. In her work with industry groups, she frames AI as a force that will reshape how companies operate and how people interact with technology, and she presents AMD’s chips as key building blocks for that transition.

Taken together, the piece presents Lisa Su as a leader who is:

 * Treating AI as a generational shift, not a side bet
 * Confident that long-term demand for compute will remain strong
 * Focused on deep partnerships, from OpenAI and Oracle to AI clouds like TensorWave
 * Determined to make AMD a scaled, durable counterweight to Nvidia in AI infrastructure

For anyone building AI at scale, the message is clear: AMD is not just trying to catch up. It is aiming to become one of the core platforms powering the next decade of AI growth.


About TensorWave

TensorWave is the AI neocloud purpose-built for performance. Powered exclusively by AMD Instinct™ Series GPUs, we deliver high-bandwidth, memory optimized infrastructure that scales with your most demanding models–training or inference. 

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Lisa Su’s Big AI Bet: WSJ’s Profile on AMD’s CEO

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